![]() ![]() ![]() Michael Jordan is still a major part of the business and design process of Jordan Brand. Michael Jordan has been retired since 2003 but his Air Jordan sneakers remain as iconic today as they ever have. High profile athletes of now, from a variety of sports, wear and support the Jordan Brand. Jordan Brand, largely due to the universal appeal of Michael Jordan, expanded beyond just basketball sneakers and started to create shoes and apparel for other sports. Jordan Brand has expanded beyond just sneakers and includes a large selection of athletic and casual attire. Jordan’s sneaker were instantly a hit, much like his performance on the basketball court as a rookie. Nike signed Jordan under its banner in 1984 and gave him his own signature line, the Air Jordan. Jordan Brand is owned, and created, by Michael Jordan.
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